Demand for products and services is an important element of a private sector assessment. One way to elicit information on demand is through household surveys or focus groups with health consumers. However, in countries for which population-based survey data (such as DHS or AIS) are available, it is simpler and more cost-effective to infer demand for health services and products from the private health sector through secondary analysis. Consider who the survey interviews and how their gender and status frame the information they may give or withhold. Where DHS or AIS data are not available, there may be other population-based health data available, such as poverty assessment surveys. The following questions – focusing on utilization and financing of health services – capture the types of information that help inform an assessment, from the perspective of the consumer. Be sure to document the sex of each focus group or survey participant.